Fierce Health IT recently published 11 Faces to Follow in Healthcare Social Media.
Most healthcare organizations now use social media as part of their marketing strategy; some more effectively than others. Many, if not all of the individuals on the Fierce Health IT list were early social media adapters. I know that because I have connections through this blog to four of them.
Supporting Safer Healthcare (originally called MSSPNexus) was established in 2004. Medical blogging in the early days was a heady experience. The number of medical bloggers was small, and we often found ourselves connecting through shared interests and through Grand Rounds, a weekly collection of medical posts started that same year by Nick Genes, MD, of Blogborygmi.com.
In 2005 a few of us had the pleasure of being interviewed by an early podcaster, and #3 on the Fierce Health List Kent Bottles. Kent asked leading questions and made the experience of a 20 minute telephone interview fairly easy.
Number 5 on the list is Ves Dimov. Dr. Dimov and I worked at the Cleveland Clinic at the same time. He is the founder of one of the most popular clinical blogs on the web, CasesBlog. Ves pushed us all to use technology in new ways through his innovative use of the latest gadgets and software.
Kevin Pho of KevinMD fame comes in at #8. Dr. Pho started his blog in 2005. From the beginning he was a prolific poster; we all wondered how he managed to fit in his “day job” of practicing medicine. Kevin has always had a unique wisdom about how to manage and market his blog, and today his is one of the most well-read and often-quoted blogs online.
I would say that #9, Mike Sevilla is a fellow Ohioan, but since I recently moved to Pennsylvania we no longer share a state. Dr. Sevilla authors Family Medicine Rocks, which is primarily a video blog. He was among the first to make extensive use of video casting on his site, even when he wrote as Dr. Anonymous. It didn’t take long for the medical credentialers (me) and others to figure out Dr. Anonymous’ true identity from the clues he scattered through his posts. Dr. Anonymous did a bit of soul searching and then began writing and posting videos under his own name.
Blogs were “cutting edge” social media back in 2004. Since then Facebook, Twitter, Linkedin and others have captured our imaginations and increasingly short attention spans. I don’t post here as often as I used to, but I just can’t bring myself to give up my little corner of the web. On those occasions when an important story needs to be told, or I just find myself yearning to put thoughts to pixel, I like knowing there’s a place I can call home.
Congratulations to each of you on the Fierce Health IT list – through you and others like you, humans will continue to find new ways to communicate through technology.